Do you understand the Business’s Goals?

Without a real understanding of the drivers behind the Business's request, especially if we ask and get something vague or nothing, we in ICT will assume (we know where that can go).
 
The Solution is a means, not the Goal. We should not assume we know what the Solution is trying to fix for the Business, we should be aligned and know. We need to ask, “Why, why, why”, and confirm what is driving their request for the Solution.
 
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